New customers are occasionally surprised at the prices of AMWAY™ products. Some people expect products offered by direct sale to be low-priced, inferior copies of the goods they can buy in stores. Amway has never built its business on that concept. From its beginnings in the late 1950s, Amway's focus has been on quality products that deliver exceptional performance at competitive prices. AMWAY products, in general, are price-competitive and good value for the money. Research shows that some products are less expensive than their counterparts, others are more expensive, and most are competitively priced. Products that are more expensive usually have greater features and benefits over competitive products. Many products, such as L.O.C.™ Multi-Purpose Cleaner, are highly concentrated, meaning a single purchase lasts longer. On a cost-per-use basis, these products are priced very competitively. Products arebacked by a 100% Satisfaction Guarantee.